Unlocking Hidden Value In Communications:
Talk To Customers Their Way

How do the world’s most successful enterprises communicate with their customers? Every way they can, since every customer has their own communication preferences. By using application programming interfaces (APIs) to connect voice, SMS, email, and other communication mediums, savvy organizations let their customers choose how, when, and where to communicate with them. Until now, this required lots of programming talent and a deep understanding of communications platform development. Fortunately, that’s all changed, and tools that only enterprises could afford are now readily available for businesses of all sizes.

This white paper looks at the evolution of Communications Platform as a Service (CPaaS), a tool that enhances unified communications (UC) platforms and services to enable businesses of every kind. CPaaS integrates multiple modes of communication into every customer interaction, driving up engagement, retention, net promoter scores, and the lifetime value of a customer while reducing communications costs overall – without the need to create new applications from scratch.